Dave McLean
Director, Digital Product Development
of website traffic was mobile (which the new site was more effectively able to engage with)
Problem/Opportunity: Cadillac Fairview wanted its website to be more user-friendly, mobile-friendly, consistent with corporate brand standards, and a better converting acquisition channel for the LiVE by CF mobile app. It also needed to replatform its content management system for all web properties.
How I Helped: I was the product lead on the redesign/replatform of core CF websites, guiding the team on strategic decisions for all sites, in particular the corporate site (cadillacfairview.com) as well as the consumer-facing site (cfshops.com).
Business Outcome: A more mobile-friendly and modern representation of the CF brand and a more effective acquisition channel for the LiVE by CF mobile app.
"The new CF website is much easier for the Marketing Coordinators across CF shopping centres to upload content in and to keep shoppers informed of events at their local properties."
