Problem/Opportunity: Cadillac Fairview wanted to reduce friction in the physical shopping experience, and to re-think how consumers engage with CF while in one of its 18 premier shopping centres, such as the CF Toronto Eaton Centre.

How I Helped: I was the product lead on the launch of the LiVE by CF mobile app across iOS and Android platforms. App features included point of sale (POS) payments via a digital gift card, the ability to search for a product from millions of SKUs, wayfinding/directions to multiple store destinations, and creating a wishlist of favourited products.

Business Outcome: The public launch of a 4.5+ star rated app that gives CF an entirely new channel to engage – and influence – hundreds of millions of visits to CF shopping centres annually.