Problem/Opportunity: The SCENE program had been successful for many years, but it was losing touch with its core demographic – young people going to the movies. With Scotiabank announcing a major commitment to the program for another 10 years in 2015, SCENE wanted to appeal to the young, digitally-savvy consumer in a more meaningful way to drive better value to program owners. With an outdated website and no mobile app to speak of, it knew it had to do more, and embarked on a digital transformation that included a corporate rebrand and new digital engagement channels.

How I Helped: As part of a very small team, I was the “digital guy” responsible for everything digital – from strategy development to implementation of a new website and mobile app – as well as the underlying systems to support these experiences. If there was something I didn’t know how to do, I needed to learn how to do it quickly, since there was nobody else to delegate tasks to. This led to a better understanding of loyalty mechanics, analytics, SEO, and content management capabilities across the systems we used.

Business Outcome: Effectively working as a team of one, I worked collaboratively across the SCENE, Cineplex, and Scotiabank teams to deliver award-winning digital products to the end consumer throughout the country.

References: Cineplex and Scotiabank Announce 10-year Extension of SCENE Loyalty Program